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Search Engine Optimization (SEO)

Let Us Show You How To Dominate The Web Market!

Search engine optimisation, wow so confusing for most, but how does it work?

It is about using the correct procedures to ensure your website attractspotential visitors into selecting your site from a search list in Google etc.

So if you're curious about using SEO to improve your website's search ranking, here are a few things to contemplate.

Remember if all this is too 'geeky' for you,
Contact DaVE on 02 6619 2470 or fill in the form to find out how DaVE can ease the pain.

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Relevant content

It’s vital to write lots of content; good content! A site might be optimised to the nth degree, but if it doesn’t have regularly updated content that is relevant and useful to your target market, it won’t do you much good.

The main reason that this is so important is that strong content encourages return visits and links to your site, both of which help with search. It’s also important that these links are relevant and not misleading.

Search engine indexing has been designed to detect consistency in links, so make sure that the URL, the site that posts the link and the content found on the page once the reader has clicked, are all related.

It’s exactly this kind of organic referencing that separates the sites that really perform from those that don’t.

Contact DaVE on 02 6619 2470 or fill in the form to find out how DaVE can help you get the content of your site just right.

Here are some simple (and very safe white hat) techniques that work:

Know exactly what your customers are searching for!

Before you begin to market your site on the web, it's vital you know exactly what the people you want to become your customers are looking for.

So, what will a potential customer type into a search engine to find your particular product or service? Here's how to find out: use WordTracker.

It gives you the results of the most popular search terms typed in by searchers for that month, and helps you narrow down and select the best search terms to get a response from people searching for the products and services you sell.

You can also use Google's Free keyword tool in your AdWords account.

Include your keywords in your domain name and your file names.

If you have an existing website for your business, you're probably stuck with it. This isn't necessarily a problem, but if you're looking at a new website, it's a good idea to have your main keyword in the domain name.

For example, if your business was "DAVE Website Design", and this was the search term you'd identified as being the best one for you, then you might consider the domain www.davewebdesign.com . Then, each page on your website should be optimised for a different search term.

For example, if we take the web desin example, you might have a page under your main page which is about "content management systems web design". You would name the file website-design/content-management-systems

Write your page copy so it's attractive to the search engines and to your clients.

• It's a mistake to think you can get better rankings by using your keywords more.
• Page content is increasingly less important – but it still counts.

So here are some simple tips for writing search-engine optimized body copy:

• Ensure your search term appears in the first few words of the headline of your page.
• Ensure your search term appears once in every block of 125 words of body-copy and subheadings. It can appear anywhere in the block, (with the exception of the very first one, where it should be in the first 90 characters).
• Include at least one HTML link which contains your search term in the link copy. The easiest way to do this is to have a link at the bottom of the page linking to the top e.g. "Back to top of content management systems".

Once your site is search engine friendly, we begin the entire process of link building – getting high quality sites linking to you in the correct way.

That's a huge subject and something we spend a great deal of time with clients working on.

In the meantime, if you put these 4 tips into practice – and they're all pretty easy and straightforward – you'll not only save yourself a lot of money, but it will also increase your chances of getting highly-qualified, eager, and, best of all FREE traffic to your site from the search engines.

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Contact dave website design on 02 6619 2470 or fill in the form to find out how DAVE Website Design
can help you get your site just right.