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Your website is quite possibly the most important publication your organisation will ever produce. More than just your face to the world, it is the medium by which nearly 75% of your potential customers will evaluate and compare you and your products to your competition.
If built correctly an effective website strategy will give your organisation a range of great benefits, including:
- Huge exposure - reaching out to millions of internet users
- Increased sales - by locating prospective customers
- Brand awareness - through visitor interaction
- Reduced overheads - by distributing information cost-effectively
- Market knowledge - through monitoring and measuring visitor interaction
A great website must achieve goals that directly support your organisation's business strategy. Some of the more popular goals achieved by our clients include generating:
- Sales enquiries
- Direct sales, bookings or memberships
- A database of visitor details
- Interest in a particular product or field
- Awareness for a specific cause
The goals of your organisation may include one or more of these, or they may be completely unrelated. Ultimately your website must produce results that are relevant to you, or you are wasting time and money that could be better spent elsewhere.
In reality, great websites are rare. Most websites are thrown together based on aesthetics and whatever information happens to be available. Without consideration for fundamental business principles these websites become useful at best, and many fail completely to meet the goals of their organisations.
Many established Australian organisations have already produced a website, but very few have been able to use their website to its full potential.
Our job is to help you identify how a website can most benefit your unique situation, and to help you implement a strategy that will allow your website to produce the specific results you seek for your organisation.
DaVE:
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- will design you a powerful presence on the web at an affordable price.
- works with each client on an individual basis to give you the best service coupled with high quality design.
- understands that every situation has unique needs. That's why DaVE will not try to fit your company/business into a ready-made web site template but work with you to design a custom web site.
- prefers to develop long term relationships with our clients,rather than selling them a web site and promptly forgetting they exist.
- will not only assist with the creation of your website but can provide training for its maintenance and expansion.
- is here to make your task of arranging a website, web hosting or registering a domain name easy. We understand that your site should not only look good and load fast but the first priority is that it generates a positive return for your business.
- will show you how easy it is to get a web site that improves your business.
- can also maintain or update your existing web site.
We develop all sorts of web sites for all sorts of budgets. We will guide you through the process of determining what style of site and what kind of content will suit your business.
Getting this balance right is vitally important for both visitors and search engines. Make sure people can find your web site.
That is why we at DaVE;
- create content with search engines in mind building the site to be inviting to search engines
- promote the site via direct search engine registrations, links and other methods.
We can arrange your domain name registration as a package with your web site and web hosting.
Please contact DaVE on 02 6619 2470 for a free quote and to discuss your needs.
Download DaVE Client Design Brief to help you develop your ideas for you new website ... and when you are ready contact DaVE.
Great websites: what sets them apart?
A strong foundation is key
When building a website the right foundation is essential for success. As a general rule your website must always:
- Attract the right visitors
High traffic websites are pointless unless your visitors are predisposed and willing to do business with your organisation. Our Internet strategies allow you to qualify website visitors just like you would any other sales lead. - Make a great impression
While your website should be visually appealing, ensuring that visitors immediately recognise that they have come to the right place and know where to click is just as important for making a great impression. - Give visitors the information they want
Forget about giving your visitors the information you want them to have. To keep their interest you must give them the exact information they want, or they will find it elsewhere. - Capture visitor details
Never leave the ball in your visitor's court. We ensure that you are able to continue the customer relationship on your own initiative by obtaining your visitors' contact details as quickly as possible.
If your website fails to deliver in any one of these areas it creates a bottleneck that can substantially reduce the effectiveness of your entire website strategy. Our job is to ensure that your website can carry out each of these functions effectively and help you create a solid foundation on which you can build your online marketing strategy.
Contact DaVE on 02 6619 2470 or fill in the form to find out how DaVE can design a website that works for you.Service Areas
